Psychologia konsumenta i reklamy / Anna Jachnis, Jan F. Terelak.
Description
- Autor: Jachnis, Anna (1959- )
- Title: Psychologia konsumenta i reklamy / Anna Jachnis, Jan F. Terelak.
- Place and date of publication: Bydgoszcz : cop. 1998.
- Publisher: "Branta",
- Physical description: 406, [1] s. ; 21 cm.
- Subject entries:
- Konsumenci (ekonomia)
- Postawy
- Reklama - psychologia
- Zachowanie
- UKD classification: 159.9+316.6:659.1+366
- ISBN: 8386605332
Indexes
- Title: Psychologia konsumenta i reklamy /
- Author: Jachnis, Anna (1959- )
- Signature: 8555
- Date: cop. 1998.
- Publisher: "Branta",
- Place of publication: Bydgoszcz :
- ISBN:
- UKD classification: 159.9+316.6:659.1+366
- Subject:
Copies
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- Signature: 8555
- Copy location: Wypożyczalnia