Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler ; [tł. z ang.].
Description
- Autor: Kotler, Philip (1931- )
- Title:
- Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler ; [tł. z ang.].
- Marketing management
- Place and date of publication: Warszawa : cop. 1994.
- Publisher: Gebethner & Ska,
- Physical description: XXX, 743 s. : rys., wykr. ; 27 cm.
- Subject entries:
- Marketing
- Podręcznik
- UKD classification: 339.13(07)
- ISBN: 838520542X
Indexes
- Title:
- Author: Kotler, Philip (1931- )
- Signature: 8579
- Date: cop. 1994.
- Publisher: Gebethner & Ska,
- Place of publication: Warszawa :
- ISBN:
- UKD classification: 339.13(07)
- Subject:
Copies
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- Signature: 8579
- Copy location: Wypożyczalnia